The first pop cultural brand IP of Shenzhen Technology University (SZTU) Takusaki was officially unveiled at the Public Teaching Building on June 30. The event was joined by Prof. Ruan Shuangchen, president of SZTU, heads of related departments, some staff members and students as well as friends from media and enterprises.

Takusaki is officially released. [Photo/Party Affairs Committee Publicity Office]

Prof. Ruan Shuangchen speaks highly of the leading role of the project. [Photo/Party Affairs Committee Publicity Office]

Prof. Ruan Shuangchen noted that the Takusaki project was completed independently by students with the guidance of the teacher. SZTU has been encouraging students to apply what they have learned and start businesses, which will have a positive impact on students in business startups and innovation. The project embodies the concept of valuing time and efficiency, being innovative and rising to the challenge. It is hoped that Takusaki, as a cultural symbol representing SZTU, can promote its image on campus, in Shenzhen and even in other parts of the country to help the university gain in popularity.

Associate Prof. Hu Jingxuan introduces the brand story. [Photo/Party Affairs Committee Publicity Office]

Later Associate Prof. Hu Jingxuan from College of Creative Design, head of International Contemporary Art Research Center of SZTU and the instructor of the project introduced the story of Takusaki. She pointed out that schools in some developed countries attach great importance to campus culture while Chinese universities pay little attention to or even neglect it. Takusaki was born under such background, injecting vitality into the campus IP culture in China.

Student representative Huang Yuqi shares her experience in the project. [Photo/Party Affairs Committee Publicity Office]

Student representative Huang Yuqi from the project team shared her journey from the very beginning to the launching ceremony. She said that as a cultural and creative brand of SZTU, Takusaki will definitely attract great attention. The team members will blaze a trail and bear the spirit of craftsmanship in mind.

Team members answer questions posed by the audience. [Photo/Party Affairs Committee Publicity Office]

The team members briefly introduced the project at the launching ceremony, arousing the interest of the audience in SZTU’s first cultural and creative brand.

Profile of Takusaki

Name

Takusaki is derived from the clock sounds of Tik Tak and Tik Tok and the Japanese word usaki (bunny). Its Chinese name shí zhōng (clock) tù (bunny) also coincides with the abbreviation of Shenzhen Technology University (SZTU).

Description

Takusaki’s forehead bears the emblem of SZTU, representing its birthplace. The pattern of electrical circuit on the cloak embodies the spirit of “ingenious dreamers” and the characteristics of university of applied sciences. The clock time on the clothes is set at 18:11:30, a reference to the founding date of SZTU - November 30, 2018.

Takusaki has 4 series of products. [Photo/Takusaki Project Team]

Takusaki, drawing inspiration from time, has 4 series of products - mechanical clock, human body clock, life clock and natural/social clock.

Ideas

Takusaki is an original campus brand, echoing the slogan of SZTU - “Ingenious dreamers, humane sentiments”.

“Time is Money, Efficiency is Life.” The slogan at Shenzhen Shekou Port is very famous and influential in China during the reform and opening up over the past 40 years, witnessing the fast development of Shenzhen Special Economic Zone. SZTU, as the youngest and one of the fastest developing universities in Shenzhen, encourages students to value time and efficiency. Against such a backdrop, Takusaki was created, combining the project with students’ study.

Dolls, figurines, bookmarks and other brand products are created. [Photo/Takusaki Project Team]

Taking inspiration from art, hip-hop, street culture, anime, etc., the team wishes to make Takusaki a pop cultural brand IP that is stylish and eclectic and develop more quality brand products.

Project team members

The team was composed of 15 freshmen and sophomores from College of Creative Design, College of Urban Transportation and Logistics, Sino-German College of Intelligent Manufacturing, Sino-German College of Intelligent Manufacturing, Business School and College of Big Data and Internet, instructed by Associate Prof. Hu Jingxuan.

Drafted by Daisy（姚琦）/ International Cooperation & Student Affairs Office

Edited by International Cooperation & Student Affairs Office