On June 3, a seminar named “Working in an Intercultural Environment” was successfully co-held by Heilbronn University of Applied Sciences (HHN) and Shenzhen Technology University (SZTU). Six students from HHN and SZTU respectively participated the workshop, which covers cross-cultural cooperation case, experience sharing, scenario simulation, business negotiation, etc.

Jürgen (middle) is giving a presentation. [Photo/International Cooperation & Student Affairs Office]

The seminar was organized by International Cooperation & Student Affairs Office of SZTU and coordinated by Prof. Dr. Heinz Frank from HHN. The main speaker is Dr.-Ing. Jürgen Lieser, a certified intercultural trainer who has worked for BOSCH for 20 years and stayed in China for seven years. He is currently the chief consultant of Syntegon.

The interactive exercises via Miro Board [Photo/International Cooperation & Student Affairs Office]

Jürgen gave an in-depth explanation of some basic terms and theories in cross-cultural communication, presented some real cases to the students so that they could easily understand "working in a cross-cultural environment", and finally led them to simulate a commercial negotiation. The students benefited a lot from the 4.5-hour seminar by not only obtaining rich practical knowledge but participating in the positive interactive negotiation.

Drafted by Fangying（廖芳莹）/ International Cooperation & Student Affairs Office

Revised by International Cooperation & Student Affairs Office

Edited by International Cooperation & Student Affairs Office